A Feasibility Study on the Establishment of Pizza Delectamenti at Evergreen San Jose Del Monte, Bulacan

Abstract

Pizza Delectamenti is a proposed business offering a variety of pizza flavors. Focus group discussions and a survey was conducted using questionnaires to 100 respondents. Related studies and industry reviews were investigated. A site visit was also done. Observations were also made in terms of the target market, the product marketability, and the behavior of the consumers towards the viability of the product. Based on gender distribution, 60 percent of the respondents are females and 40 percent are males, ages between 18 –25 years old. 70 percent are mostly students whilst 40 percent are single. Product wise, 40 percent of the respondents prefer BBQ Pork pizza and they are looking after its taste. 35 percent of the respondents eat pizza on weekly basis. The preferred price ranges from 50 –100 pesos. As per the location, majority assessed its accessibility for the business. When it comes to marketing strategy, most of the respondents are familiar with the distribution of flyers so as to increase product awareness. The researchers believe that there is a great opportunity for the business to succeed as the location is accessible in all aspects. Based on financial analysis, the business will be able to gain back a 100 percent return on investment if 150 boxes of Pizza will be sold daily. It is also recommended that providing employees right fringe and benefits could add value to ensure high retention and loyalty. A continuous improvement on the product is a must for sustainability of the business. Therefore, Pizza Delectamenti is feasible to establish at Evergreen San Jose Del Monte Bulacan.