A Feasibility Study on the Establishment of Sabroso Rice in a Box at Maligaya Subdivision Oval Street Pasong Putik, Quezon City

Abstract

The “Sabroso Rice in a Box” had been studied to endorse fried rice with mixed vegetables, ham, plain rice with teriyaki tofu, tomato rice with ham nuggets and sago gulaman to the market. The reason for establishing this business as day by day more students and workers skip forget to have their breakfast. It is a unique establishment whereby customers will be the one to choose the ingredients they want in their rice.The type of research method used in this study is both qualitative and quantitative methods. Qualitative in the sense that the researchers aims to gather an in depth understanding on the feasibility of Sabroso Rice in A Box in Maligaya Subdivision Oval Street Pasong Putik Quezon City. The discipline investigates the “why and how” of decision making towards the business. Besides this, the researchers examined the phenomenon through observations in numerical representations and statistical analysis. Along with the questionnaires that had been given out to 100 respondents for graphical and statistical representations of the findings in the study in relation to market mix –price, place, people, and promotions, interviews with the respondents and few experts were also conducted. The research sampling method that was used is random sampling to obtain a more accurate result that could be used to represent the entirety of the population. Miso fried rice with mix vegetables is the most favorable product that the proponents like to eat. They are willing to pay around 60 –75 pesos for every purchase of Sabroso Rice in A Box. Unanimously respondents are willing to invite friends and relatives to buy Sabroso Rice in A Box products. The researchers concluded that the advertisement of the product will have a great impact to the business operation and the target customers per se. The personnel to be stationed must have appropriate skills and competencies to handle responsibilities. The researchers also found out that the product has a great potential to be patronized due to its quality taste and excellent customer service. The business will be able to gain 100 percent return on investment if they are able to sell 150 boxes of Sabroso Rice in A Box, sufficient enough to generate income.