A Feasibility Study on the Establishment of Tortilla Wrap N’ Go at Llano Road, Caloocan City

Abstract

Apparently, as inspired by a California Roll, the researchers have created a food-on-the-go called Tortilla Roll. A California roll or California makiis a sushi roll, usually made inside-out, containing cucumber, crab meat or imitation crab, and avocado. By introducing another creation of product the business has been conceptua-lized to give healthy benefits. The proposed product can promote healthy awareness for consumers by having a twist within “TORTILLA: WRAP N’ GO”. This product can further help every individual who has no time to prepare and pack their own healthy delicious snack. The proposed “Tortilla wrap ‘n go” contains cucumber, mango and Japanese mayo, complemented with added fries and drinks although not too heavy to eat, the proposed product are combined with healthy ingredients, perfect for health conscious consumers. A survey for 100 participants had been made with prepared documented questionna-ires. Experimentation on the product was also conducted to ensure its viability in the market followed by conducting a food tasting. Related studies and industry reviews were made, with anticipation of focus group discussions. Ocular visit to the business site was made on several occasions as well as observations on the business trends as well as the target market. Researchers also did some pricing comparisons of the suppliers for proper costing. Majority of the respondents like the idea of combing the fruits and vegetables for the product, hence they are willing to try Tortilla Wrap N’ Go. 80 percent of the respondents considered 30 to 40 pesos as affordable prices. As the business is new in the proposed location, majority of the respondents considering the place. The most effective way to promote the product and the business in general is by providing a complimentary food tasting followed by the use of social media, fliers and other collateral materials. All respondents are health conscious. The product provided more flavors for customer satisfaction. Further, it should provide storage area for the raw materials and other purchases needed in the store to lessen the operating cost. it is recommended to provide CCTV cameras for security purposes. As initial investment of the business, the researchers invested money to complete 300,000. For the pre-operating capital just to penetrate the market and have good market standing to boost the sales.