A Feasibility Study on the Establishment of Wonderhand Pancakes at Sampaloc Street, Camarin, Caloocan City

Abstract

Wonderhand Pancakes is a small business that offers bite-sized pancakes with variety of toppings in accordance to the customer’s preference. Nowadays, since the traditional snacks of most people usually comes with preservatives and unhealthy kind of ingredients, costly and time consuming, the researchers have come up to adhere with the satisfaction of the costumers in all possible ways with a firm accordance to the company’s vision and mission. Focus group discussions were made prior to establishing the proposed business. Then a survey was made with 100 populations using questionnaires as an instrument to further validate this study. A food tasting had been initiated for further improvement of the products.The business has only three (3) major competitors namely, McDonalds, Jollibee, and Pancake House. 95 percent of the respondents eat pancakes while only 63 percent are familiar with its bite-size. 70 percent are in favour of 25 pesos for the price of a full topping pan cake. Nonetheless, fruit topping is most favourable. Location wise, they find it accessible to the market. As per the survey, distribution of fliers is the most effective way to promote the products of wonder hand pancake. Wonderhand Pancakes is located at 1263 Sampaloc Street, Camarin Road, Caloocan City wherein the business is strategically located near schools, market and other establishments that could give the entity firm scope of target market. Generally, the target market of the entity is the millennials. The business marketing objectives are focused on strong promotional campaigns, similarly collaborating the strategies that Wonderhand Pancakes have laid out. The management plan has been described such as Wonderhand Pancakes organizational structure, company policies, hiring process compensation and benefits of employees to ensure smooth customer and employee’s relation cycle. The business transactional process is also presented in this business plan to measure net of activities designed to produce a specific output for a particular customer or market Overall, Wonderhand Pancake is looking forward to have more innovative products that will continuously satisfy the markets preferences.