A Feasibility Study on the Establishment of Cabas Burittos in Sampaloc, Caloocan City

Abstract

A burrito is a Mexican and Tex-Mex cuisine that consists of a flour tortilla with various other ingredients. It is wrapped into a closed-ended cylinder that can be picked up, in contrast to a taco, where the tortilla is simply folded around the fillings. To complement with the Filipino taste, the researchers thought to do an innovative product called Cabas Burritos, twisted in three flavors namely the Creamy Clams, Beans and Shrimp burritos, and also Cheesy Mussel. In this study, we chose to explore the product as we are inspired to serving the customers who love to eat our healthy and delicious Burritos. A wide range of research methods were used in this study. These methods vary by the sources from which information is obtained, how that information is sampled, and the types of instruments that are used in data collection. Both qualitative and quantitative methods in collecting data were applied. The researchers used 100 respondents with a criteria of the marketing 4ps namely the Promotion, Price, Product and Place to witness the feasibility of the business. The researchers have had interpretations on the significance of this study based on the business clients various preferences. All respondents were very cooperative in answering the distributed survey questionnaires of Cabas Burritos within Camarin area. 90% of the respondents accepted the product as feasible in the area with 55% preferred sea food filling, ranging with a price between 30 and 40 Pesos as agreed with 80% of the respondents. Asking on the tools to be used for promotional activity, 80% of the respondents suggested that using social media is a strong marketing tool to increase brand awareness.It has been concluded that Cabas Burritos’ market viability is competitive to its target market. Its management viability will surely meet and exceed the demands of the customers. The technical viability eases the time of the consumers in ordering the product in a fast and efficient manner. Overall, the implementation of marketing, management, as well as the financial activities and aspects towards achieving the mission and vision as well as the objectives are well structured ensuring the triangle of success –customer, employee and owner satisfaction.