A Feasibility Study on the Establishment of Churro Fabriano at Phase 5a Package 1 B-17 Lot 7 Bagong Silang, Caloocan City

Abstract

The origin of churros is unclear. One theory suggests that they were brought to Europe from China by the Portuguese. Regardless of its origin, the researchers chose churros for this study because of the easy and despicable preparations, aside from the fact that the product is sweet and pleasing to the taste buds of every Filipino. Hence, the proponents decided to create Churros Fabriano as a feasible unique product for the business that would cater its market in Bagong Silang, Caloocan City. Related studies on the churros product had been conducted along with the industry review. The proponents also conducted a survey for 100 respondents where the proposed business will be established. Respondents provided different views on the product, prices, and promotions. As per survey conducted, 60 percent of the respondents like churros to be marketed in the area in comparable with waffles with 40 percent likeness. 85 percent of the respondents expected that a price of 65 pesos is affordable for the consumers while 15 percent prefer a price of 75 pesos. 55 percent of the respondents were already accustomed with the product. 15 percent of the respondents eat churros every day. Meanwhile, 55 percent of the respondents were looking for the quality of the product as the price was only a secondary option. 60 percent of the respondents usually eat churros at the malls and 75 percent prefer to eat crispy churros. Meanwhile, 80 percent of the respondents expected buyer was under the age of 40 and below and at the same time willing to spend between 60 and 80 pesos for the price of churros. “Walk the Talk” method for promotions and 40 percent prefer a social media usage.Churro Fabriano will pioneer a churro stall to be established in Phase 5 Bagong Silang, Caloocan City. The proponents are confident that the business will achieve great progress because of its accessible location, strong marketing strategy and competitive pricing. Also, Churro Fabriano has great opportunity to compete with other different kinds of products services available in the market. Generally, the business has a potential and ability to grow continually due to its well-trained personnel. Besides its technical viability, machineries and equipment are literally one factor to produce a product in a faster and easier way. Overall, the implementation of the business will generate sufficient income or capital to sustain the operation successfully.