A Feasibility Study on the Establishment of Potato Pop at Bestlink College of the Philippines Millionaires Village Campus

Abstract

This study is designed to establish a business named Potato Pop. The proponents decided to make an innovative homemade product that is new in the market. Potato Pop is a delicious appetizer snack made from fried mashed potatoes with different fillings such as ham, hotdog, cheese, and corned beef. It is fluffy golden-brown at the outside and loaded with delicious filling goodness on the inside. Potato Pop offers a new snack that is made from potatoes -simple but nutritious. Potato Pop is a short term for potato lollipop or potato poppers. A survey was conducted with 100 individuals in a random survey method. Focus group discussions were initiated along with food tasting. Related studies on the menu and costing were analyzed to ensure appropriateness in the business. The majority of the respondents like to try Potato Pop and are willing to spend around 15-30 pesos for every purchase. As assessed, 87.14 percent of the respondents believe that the chosen location is accessible. A Buy 5 take 1 promo for PHP 60.00 is the most favorable marketing strategy for the respondents. Potato Pop will be located at Bestlink College of the Philippines Millionaire’s Campus, 1044 Brgy. Sta. Monica Quirino Highway, Novaliches, Quezon City. The proponents chose this location because potatoes are popular to millennials, and this location is accessible to thousands of students. Proponents will promote the business using tarpaulins, posters, and social media. Potato Pop wants to offer a delicious and nutritious snack to all types of people whether they are young, teen and adults.