A Feasibility Study on the Establishment of “Home Slice” A Home Made Pizza with Savory Toppings in San Jose Del Monte City, Bulacan

Abstract

People enjoy the foods produced from different countries. Hence, “Home Slice” pizza planned to establish a new concept for a new tasted pizza that suit the Filipino taste. The researchers created this new concept to trend how Filipinos are creative with its purpose to serve and satisfy the customers.The method used was a survey questionnaire with 50 respondents from San Jose Del Monte, Bulacan as the proposed business location. The participated population varied in ages and different types of people however most of them were students. The contents of the survey included marketing strategies where price, promotion, product and place are referred. Based on survey 42 percent followed by the quality of toppings with 38 percent while 20 percent of the respondents answered for the sauce while 84 percent of the respondents agreed that the place is conducive for the pizza business, 16 percent responded otherwise. Based on our survey in promotional, it indicates that majority of the respondents prefer the use of social media. With regards to the price, the survey shows that 52 of the respondents are willing to spend ₱60.00 -₱70.00. Everyone agrees that pizza is a food institution. It might be a cheap meal after a game, a date night, a weekly treat, a quick lunch, or even a breakfast. Most pizza eaters are young people and people with work and have no time to cook or go to faraway places. In our survey we found out that there are still more people who want to eat foods that we owned in the diet from other cuisines elsewhere. People prefer cheaper value keys to spend a great deal on just buying pizza more. Hence, establishing a business like pizza with profitable and affordable price including its strong marketing strategy will add value to the success of the business. Hiring the attitude and train the skills of every employee is one aspect for management viability, thus using the equipment and tools for safety and security of all stakeholders is technically viable as well. The Financial viability of Home Slice shows its profitability as per the forecasted budget.