A Feasibility Study on the Establishment of a Butchicharap in No. 9 Susano Road Barangay San Bartolome, Novaliches Quezon City

Abstract

Butchicharap is an original concept that added some delicious filling which is Bukayo, Milky Langka, Yema Peanut, Choco Mallow and Banana Sweet, located at No. 89 Susano Road, Barangay San Bartolome Novaliches, Quezon City. “Butchi” is a type of fried pastry made from glutinous rice flour. It is usually filled with sesame seeds, jaggery or sugar and glucose syrup. The main goal is to provide good service to the community by selling a high quality of pastry and experience the taste of ButchiCharap with different variations. Related studies and industry reviews were made. The researchers decided to establish this study in order to get the interest of the buyers/consumers about the unique version of Butchi that they are offering. An ocular visit to the location was conducted and the proponents were inspired looking in one stall from a well-known establishment. Survey and Food tasting were conducted. The proponents collected lists of suppliers for proper costing. The target market were students, commuters, walk-ins, by-standers, employees and many more, whose age ranged from 7 years old and above. The targeted location is accessible to the school. The product could easily be sold to the consumers who are health conscious. Out of 100 respondents, 67 percent liked the product. When it comes to pricing, 77 percent can spend arwere in found of spending 10 to 12 pesos for every purchase of buchi. 47 percent were in favor of the business location. Appropriate promotion for our business is through the use of social media, counseling with the distribution of collateral materials. offer job opportunities.The products being served to its target market has its highest quality. It is easy to be product and the raw materials needed in the whole operation are available within the area. Apparently, the product needs minimal amount of capital to start the operation. It offers variety fillings inside that which complete the taste and satisfy the customers with the good quality of the product, meeting their and convenient packaging. It caters to the needs of the customers at a very reasonable price. At 30% mark up in very piece to earn a profit. The business assures the quality of its products in order to win customers’ satisfaction and consequently achieve a competitive advantage and run survival.