A Feasibility Study on the Establishment of Flan Fun Dessert (Leche Flan Dessert) in Commonwealth Market, Quezon City

Abstract

This study focuses on the production of leche flan, a Filipino dessert, with different flavors for a proposed Flan Fun Dessert business in Commonwealth. The research methods used include industry reviews and related studies about the product and the target market. A brainstorming was conducted taking into consideration the key drivers and key barriers of the business. The proponents did some observations on the proposed business site and initiated a random survey for 100 people composed of students, employees and housewives.Based on the survey, 34% of the respondents preferred a choco milk syrup leche flan. A price between 50 to 70 pesos for every pan is considered affordable according to 90 percent of the respondents and with the same percentage ratio agreed that Commonwealth Market is a perfect place to establish the business. Majority agreed that it is high time to create some innovative presentation and taste for leche flan. It is assumed that the net sales will increase by 13 percent year-on year. Cost of Sales is projected to increase parallel to the net sales with an additional inflation rate of 2.5% per year. Massive marketing campaigns will be implemented. Training and development for employees will be done to ensure high retention rate and provide excellent customer service. The proponents believe that Fun Flan Dessert is a feasible business and will succeed.