A Feasibility Study on the Establishment of Bunny Patty at No. 29 Batasan Road Batasan Hills, Quezon City

Abstract

Hamburger has been a part of everyone's life, especially to the Filipinos. This research was focused on establishing a store with a business name Bunny Patty located at #29 Batasan Road, Batasan Hills, Quezon City, offering a unique, healthy, and affordable patty and vegetables. We would like to introduce varieties of flavors like Potato (Potato Patty), Carrot (Carrot Patty), Eggplant (Eggplant Patty), etc. At first, proponents have had a brainstorming on what business to establish. Experimentation on the product had been initiated. After this, a survey for 100 students, employees, and residents as a sampling population while a set of questionnaires had been distributed as its instruments for further assessments on the feasibility of establishing the business. Related studies and reviews were made related to the ingredients, menus, including the key drivers and key barriers in putting up the business. The researchers also did some observations on market behaviors. A food tasting was kicked off as well. The majority of the respondents were elementary and college students whereby 72 percent eat a burger at least once a day. Nonetheless, 68 percent of respondents wanted to try a new combination of patty and vegetables offered by Bunny Patty particularly during breakfast time. The most affordable price acceptable among 44 percent of the respondents is 35 –45 pesos. As for the location, they are very delighted to locate Bunny Patty at 29, Batasan Road Barangay Batasan Hills, Quezon City. Burger Steak got the highest assessment as for the flavor. Determining the right target market is very important especially when creating a new product at a certain new location. It is recommended to put more effort into the continuous production of quality products. Appropriate timing for the business must be well implemented and be guided accordingly by all employees. A strong marketing and promotional campaign is relevant to focus on since there are lots of direct and indirect competitors that are adjacent and along the vicinity of Bunny Patty. Our target markets are the people that most likely eat “HAMBURGER” with vegetables. The product “Burger Patty” also comes in different types of burgers to suit the taste of valued customers. The marketing aspects of Bunny Patty are also focused on the product, price, place, and promotion.