A Feasibility Study on the Establishment of Pasta ni Juanat Bodega Food Park, Barangay Greater Lagro, Novaliches Quezon City

Abstract

Pasta ni Juan designed a unique combination of pasta. It is a choice for the researchers' target customers. What makes the proponents' product different is that it is combined with famous Filipino dishes like Kaldereta, Bicol express, Sisig, and Laing as sauces. A survey was conducted along Fairview, Quezon City with ready-made questionnaires. Food tasting was also applied. The researchers visited the target location to check its viability. An experimentation of the product flavors was conducted while working on the possible products to be presented to the market. Related studies and industry reviews were also done. Visiting some market places for costing purposes was done. Considering that expenses will increase, the proponents sought for a financial consultation. 100 respondents participated in the survey and the majority accepted the product of Pasta ni Juan because they were confident that the product is good for the health. 75 percent prefer Filipino dishes as the sauce for the pasta. Respondents considered Bodega Food Park as a relatively good ambiance for the business. The most potential customers who will visit Pasta ni Juan are family and friends. Concerning the pricing, between 60 and 100 pesos are affordable prices for every purchase of Pasta ni Juan products. With trust and confidence, the said product will go to the market. Breakfast time is the best time for the consumers to eat pasta according to the survey. As regards the location, 93 percent agreed on its accessibility. A strong marketing campaign is needed for” Pasta ni Juan” for it to become well-known in the market. The marketing strategy is simple yet effective. The use of social media will have a great impact on Pasta ni Juan’s market. The location is acceptable for the business. Although the product is new to the market, it is imperative that continuous innovations should be made possible without comprising its quality and service standards. Critical analysis and operations, as well as its finances, should be well-managed.