A Feasibility Study on the Establishment of Pastarrific in Ph. 1 Bagong Silang, Caloocan City

Abstract

The Filipino dishes had been a mirror of Philippine culture since then the researchers decided to conduct this feasibility study to find out to improve the product and give innovate in the traditional flavor of pasta of carbonara and spaghetti. To address the problem of the diminishing popularity of Filipino dishes, the researchers decided to incorporate some Filipino specials with pasta which was commonly served in fast food chains nationwide. The researchers conducted a survey and look the socioeconomic characteristics of fifty respondents expressed statistically, such as age, sex, education level, income level, marital status, occupation, and the average age at marriage. The researchers used random sampling in the selection of respondents in the intended location of the proposed study, finding the way on how to innovate the product of the business. The results revealed that the proposed business had created a unique variety of flavors and taste based on the results, there was a great chance to rise in the market. Furthermore, the proponents created a formal survey questionnaire with the corresponding indicators to determine the demographic profile of the target market. The proponents came up with the following conclusions: the business location is accessible to all customers and considered as the target market residing within the community. The business structure could to attract customer because it was new to the market. The financial stability of the proponents was good enough to hold their expenses to keep the business ongoing. To make the products saleable, promotional strategies were used such as flyers and posting in the social media. To keep their schedule for everyone in their business the proponents created a schedule that fits their employee. The business needed to improve its structure by using an innovative style that can attract customer’s eye. The proponents planned to keep on increasing each year to return their investment within 5 years.