A Feasibility Study on the Establishment of LDJ's Churros with a Twist in SM City Fairview, Quezon City

Abstract

The proponents were prompted to make a study on the establishment of LDJ’s churros with a tourist in Sm City Fairview, Quezon City purposely for profitable and recognition purposes as the best makes of churros in the Philippines. In starting a food business, one should consider the willingness of every customer to buy the product because of uniqueness of every appearance and palatability. The researchers target a wide range of market including the students, residents near the location employed andunemployed, mall goers and mall tenants. The fast pace of the world gives little extra time for the things and foods that everyone wants to have. Churros give the customers a sudden feeling, an ambiance in which the alter transport directly to the era just by a single bite.The researchers conducted a survey of 50 respondents to get their opinion regarding LDJ’s Churros with a twist. These respondents were the people near the business location and the best target market. The proponents add the 4p’s which were the product, promotion, price, and place in the survey questions. Personal information like income, name, age, and location were included. Therein in the survey gives.The survey results were good and the respondents answered the given questions carefully. The questions and answers were used to assess business production and capability to survive in the long run. It also helps to signify the success of the study. The researchers are confident that the business will click and grow every year and have thechance to establish more branches.The researchers found out as per survey results and interpretation, the business was profitable and will recognized industry. The marketing strategy was simple and effective. The idea of using tarpaulin, flyers and social media as marketing strategies were very helpful in starting a business. The chosen location was good because it was accessible for the customers. The proposed product line has a variety of flavors and dippings that makes the product easy to sell.