A Feasibility Study on the Establishment of Jact-O Noodles with a Twist in Zabarte Town Center Mall

Abstract

Pancit had been an all-time favorite for Filipinos. It was a common birthday or holiday food, and served on ordinary days. It was derived from Chinese hokkien “pian is sin” which means “convenient food” It had different variations and some pancitrecipes had been passed on from generations. The proponents made original pancit and added a little twist by adding a few more side dish, instead of eating an ordinary one. It was made of unusual noodles that was combined to Filipino dishes. The proponents conducted a survey among 50 respondents using a researchers’ “face validity” made questionnaires. Fifty (50) respondents were taken the present total population of 588 Zabarte Road Caloocan City using the sloven’s formula. The survey was distributed among the residents of Zabarte. Through the questionnaire survey the researchers were able to determine the respondents’ perception and preference regarding the proposed business. The proponents considered the factors in the marketing aspect of the business namely: product, pricing strategy, place (the store) and promotion. The suggestions and recommendations of the respondents during the survey had been consolidated and served as a basis for enhancing the product. Further, the result of the survey in terms of respondents’ profession, age and lifestyle were also considered for product innovations. The business proponents was kept promoting the product through the use of social media and creating own website to let prospect customers visualized the product in their homes. The proponents had to continue innovating the products for the customers to keep coming back. The proponent’s financial statement must keep in increasing each year. The business was planned achieve return of investment within five years.