A Feasibility Study on the Establishment of "Fritte's Hauz" in Deparo, Caloocan City

Abstract

Fries were generally eaten as part of lunch, dinner or by snacks, they appeared commonly on menus of diners, fast-food restaurants, pubs and bars. The researcher came up to the problem how they can innovate classic fries to a new one that will compliment to the relish of modern generation and be in the leads of trends nowadays. The researcher chose random selection of respondents with a total of 50. Respondents were selected near to preferred location area of frittes hauz in Deparo, Calooan City. Proponents used the survey questionnaires to gather information and suggestions to improve the proposed business product. The proponents proposed that business showed a big potential to succeed in the market. Business proposed innovative product of fries made from varieties of flavors as costumers approved through the survey conducted. The proponents created a formal survey that will determine the demographic profile of the target market. The researchers found out that the proposed product which was a different variety of fries was feasible and viable in the market. Marketing viability was used in planning the kind of marketing strategy to build name recognition and deeper relationships with the target customers, whom they believe would help promote the brand, using mix promotions such as, social media, print ads, and website. Management Viability to attain competitive business, the Frittes Hauz planned all activities over and done with human resource and technologies. Financial Viability was used to determine the expected sales every year and were able meet the goals furthermore, researchers add a reasonable mark-up which is 40% to help business to maintain the price of the product.