A Feasibility Study on the Establishment of Shawarma Zone in Eton Centris Quezon City

Abstract

Regional variations of the shawarma had existed but the basic elements were there. In fact, culinary iterations or similar versions of the shawarma can be found not only in the Middle East and the Mediterranean, but in regions such as Northern Africa. In the Philippines shawarma had a rising popularity in the market the proponents’ aimed to provide shawarma with different fillings namely chicken, pork and beef and also offers a variety of sauces that the customers can choose. The survey questionnaires content was concerned on the kind of business offered, the 4Ps such price, product, place and promotion. Were the basis in formulating the contents of the questionnaire. A survey was conducted to respondents using the random sampling formula along the intended location of the business. The result of the survey enabled the researchers to know the likes and dislikes of the people regarding the business. The results reflected that the proponents proposed business had a great chance to succeed in the market, establishing different varieties of products which had a positive feedback from the respondents Move over. The business proponents created a formal list of survey that includes the demographic profile of the target market and questions with corresponding indicators for data analysis. The researchers found out that Shawarma was most likely eaten by teenagers particularly the students. They also conclude that Shawarma Zone had the potential to compete with other food snacks that were existing here in the Philippines. Based on the development of the business and in-demand of the product in the food industry; Shawarma Zone needed to increase the staff/workers to serve customers and be able to gain customer’ loyalty as well. The researchers conducted that equipment should be given considerable attention as needed in the production of products. The capital for a business like shawarma requires minimal profit making it easy to put up. Shawarma gave satisfaction of different tastes of meat to the customers.