A Feasibility Study on the Establishment of the Fried Life in Jordan Plains Novaliches, Quezon City

Abstract

The Fried Life is conceptualized by the proponents that offer fried foods with inventive innovative flavor. The researchers decided to use this kind of concept to give a new variety to the market. The business offers deep fried food but with taste of healthy ingredients. The purpose of this business is to present to the target customer a newly innovated product of flavored cookies and fried foods than those often seen in the business market. The Fried Life conducted the survey to 50 respondents that willingly answered all of the survey questions. The survey questions must be kept short, straight to the point and they should all be relevant for the business as helped the business determined its feasibility in the market. The questions were constructed according to the 4 P’s which were Price, product, place, and promotion. Each set of P’s contributes greatly to the research and helped the proponents to determine the likes and dislikes of possible customers in the area.The gathered results of the survey revealed that the proposed business had a high opportunity to be successful in the market. The products with innovative flavors and variety suit the taste of the target consumers. Furthermore Business proponents created a formal questionnaire that includes the demographic profile of the target market and set of questions with a corresponding indicators were be used for data gathering and results analysis. The researchers found out that fried foods were most likely to be eaten by the students and teenagers. Proponents also conclude that the proposed business had the potential to compete with other food snacks that already existed in the country. The researchers aimed to apply an effective management plan for the employees and continuously add improvement and twist to the product offered by the business proponents to gain costumer’s loyalty. And opted retention of sales target, through effective marketing plan for the business.