A Feasibility Study on the Establishment of Troops Coffee in # 54 Vergara Bldg. Quirino Hi-Way Novaliches, Quezon City

Abstract

Coffee is one of the healthiest beverages and has a lot of benefits to the body. It helps burn fats, lower the risk of type II diabetes. It is in this aspect that the proponents choose coffee as their study for some beneficial effects to the bodies. Troop’s coffee shop is located at Quirino high way Novaliches, Quezon City. Troops coffee shop chose 50 respondents to answer the survey form, the respondents tasted the prepared coffee and gave their opinions regarding the coffee taste. Samples of products were distributed and simultaneously the researchers interviewed the respondents to gather feedback about the taste and appearance of the coffee. Based on the survey gathered by the researchers, it showed that the proposed business has a great chance opportunity to succeed in the market. The proposed product that was established with different varieties of coffee and in an affordable price, suits the budget and taste of the target consumers. The business proponents created a formal survey to determine the demographic profiles of the target market with sets of questions that corresponds with the given indicators that helped the proponents to their data analysis. The proponents marketing strategy was simple and yet effective, the idea of using flyers and social media as an alternative marketing strategy was very helpful in starting a business. The proponents’ location was a good location for it was surrounded by many suppliers and accessible to all customers. The proposed product line had a variety of choices, which made it easier to be sold to potential customers. The researchers made a plan to expand the channels of promotion to aware of the customers or people about the product. The researchers added a new product line or service for the growth of business and lessen the expenses for expanding the business. The proponent’s financial statement must keep on increasing each year; a return on investment must be achieved within five years.