Internet Marketing VS. Traditional Marketing: A Comparative Study

Vol.3, No.1C

Abstract

This study compares internet marketing and traditional marketing. The ideas of marketing began during the Industrial Revolution in the late 18th century and lasted long into the 19th century. Producers must find better ways to develop products customers need and a more sophisticated approach to informing them about these commodities. Traditional marketing is when marketing activities are undertaken conventionally by newspapers, television, radio, and magazines; internet marketing is when we use the online platform to promote products and services. To test the hypothesis that the internet was chosen by people over traditional marketing. A structured interview was conducted to market in Novaliches Proper Quezon City. Respondents were randomly divided into two conditions (internet and traditional) and asked to respond. Responses were analyzed using a two-sample t-test. The results showed that people chose the traditional marketing opposite to the one hypothesized: the internet was chosen by the people. Our analysis shows a strong correlation between Internet marketing and traditional marketing. These results suggest that traditional marketing is more suited for small businesses. The advantages of traditional marketing allow the seller to attract more customers/buyers. We conclude that the internet is way better than traditional. Still, the people in Novaliches prefer to use a traditional way of marketing, although there's a high risk in traditional because of its disadvantages. The Internet or digital marketing is suited for big businesses/companies. It is less risky and can attract customers in a single advertisement.

Keywords:, Marketing, Disadvantages, Digital marketing, Traditional Marketing, and Advantages