Marketing Management System
A marketing management system processed the developing strategies and planning for the project or services, advertising, promotions, sales to reach the desired satisfaction, and needs of the customer. The marketing management focused on the practical application of marketing orientation, techniques, and methods inside enterprises and organizations and the management of the firm’s marketing resources and activities. A marketing management system is an important functional operation in any type of organization. The basic objective of the function of marketing is to satisfy the wants and needs of its customers. To achieve this objective, the organization engages marketing personnel to plan product, price, promotion, distribution, and credit terms to the customers. The proponents used the agile scrum methodology, which is a software development methodology that centers around the idea of iterative development, which is a method that required solutions that evolved through collaboration between self-organizing cross-functional teams. The created software project delivered value faster, with greater quality and predictability. It enabled an organization to adjust smoothly to rapidly changing requirements and produced a product that meets evolving business goals. It has a series of sprints in which every sprint has multiple tasks with a restricted time duration that developed a functional system. The proponents found out that the full content and information of the marketing management system to all users gives the appropriate predicting technique that is utilized based on the information. It helped plan and control the process. The proponents provided a user manual to be used as a guide to using the proposed system. The proponents ensured that users will be satisfied upon using the system. This study indicated that the marketing management system is an important functional operation in any type of organization. The basic objective of the function of marketing is to satisfy the wants and needs of its customers. The objective was achieved by the organization that had marketing personnel that planned the product, price, promotion, distribution, and credit terms to the customers. Marketing management aimed to become the most profitable energy marketing and provided quality in marketing converging strategic planning.