Online Shopping vs. Traditional Shopping: A Comparative Study

Vol.3, No.1C

Abstract

When COVID-19 arrived, customers bought their needs online to lessen the virus risk. Yet, some customers are not aware of the new shopping mode, which is online shopping. However, it is the only way to buy their necessities in a safe approach. Due to sudden changes, customers are still clueless about this new shopping platform. On the other hand, physical stores lose many customers, and some stores have no choice but to close their business. In these two shopping modes, people are unaware of their good and bad sides, and customers struggle to choose the best one. This quantitative research uses the comparative research design as the study aims to know the differences and similarities between online and traditional shopping. In selecting the respondents, the researchers used random sampling as a sampling technique in 260 populations. The respondents were Senior High School Grade 12 students under the Accountancy, Business, and Management strand of Bestlink College of the Philippines. The data was obtained in a survey questionnaire through Google Form because it is the easiest way for the researcher to gather the data and connect with the respondents. Based on the results and findings of the study, researchers discover a significant advantage in traditional and online shopping in terms of purchasing.

On the other hand, online shopping has several big disadvantages regarding products and money. Compared to traditional Shopping, online shopping has a lot of advantages. Therefore, online shopping is what most customer prefers. 

Customers can choose from two different shopping modes: the modern way of purchasing, online shopping, or traditional shopping. The two shopping modes have pros and cons regarding purchasing, time, money, and product. Therefore, the researchers came up with recommendations to improve those disadvantages and the advantages and determine which shopping mode is much preferred by the customers. That way, retailers can improve the disadvantages and advantages, and the customers can enjoy shopping. Moreover, customers will know the difference between the two shopping modes.