Factors That Influence the Selected Grade 12 Humanities and Social Sciences Students in Bestlink College of the Philippines in Utilizing Online Platforms: Basis for an Emerging Guide

Vol.4, No.1

Abstract

Abstract
The popular online shopping platforms have attracted a lot of attention in recent years. The
researchers have emphasized how crucial online platforms are to marketing since they can
directly affect customers' purchasing decisions because they can be perceived by consumers
prior to consumption. This idea has been expanded in a variety of ways, from the physical to
the virtual marketplace, with the growth of online shopping. When consumers access almost
all shopping platforms, the idea of "service" expands from its conventional meaning and
increasingly includes other novel conceptual elements. However, as online purchasing grows,
it becomes more challenging to determine what high standards should apply to online
shopping platforMs. to thoroughly investigate the potential applications of online shopping
platforms in order to support effective purchasing behavior.

after finishing the study, it is stated that the marketing strategy of sellers is the first reason why
students recognize to use online platforms to purchase an item, and price is a huge
contribution to students preference in buying product as they prefer a product that is more
affordable and more achieving for their budget, and product quality is one of the reason why
students tend to buy more on online shopping and use online platforms and also one of the
reason why the students stop purchasing is when they experience poor product quality.

Knowing what to consider first before using online platforms to buy a product is effective for a
better shopping experience and achieving satisfaction in the shopping experience of buyers.
Knowing what first to consider when using an online platform to purchase will make the person
a wise consumer.