Effectiveness of Online Shopping Perceived by the Selected Grade 12 Students of Bestlink College of the Philippines S.Y. 2021-2022

Vol.3, No.1C

Abstract

Online shopping is the action of buying goods or services over the internet. As the world evolves, businesses do as well. In those years, much technology has been made to make living these easier. In business today, it has started to shift from the real-time market to the digital market. The researchers used descriptive research design, survey method, and convenience sampling to gather information about the students’ respondents. The study's respondents were 50 selected grade 12 students from the Bestlink College of the Philippines. The selected respondents are those students who have already tried shopping online. Based on the study results, the respondents agree with the intervention given about the effectiveness of online shopping. The given factors addressed how effective online shopping is to the grade 12 students are (1) Convenience. It helps the students have a convenient time when shopping online and lessens the struggle to come to the physical stores to buy their needs and wants. (2) Discounts and Free Shipping -. Students prefer promos when they shop online and where they can save more money by reducing the amount they need to pay. (3) Safety - Online marketing makes it safer for students because they don't need to go outside to buy their products. The researchers recommend that students should make a plan for their budget for online shopping. The shop owners must implement a highly functional website that their customers can easily use for online shopping. Parents must still guide their children when using their devices that can leak their private information, foremost for their safety. Lastly, Future Researchers must conduct more studies on the effectiveness of online shopping.