A Feasibility Study on the Establishment of Pop Chicks in SM Novaliches Quezon City

Authors

  • A. S. Navidad
  • A. E. Ebrada
  • E. K. C. Per
  • J. C. A. Marmito
  • L. L. T. Nicolas
  • L. J. P. Arroza
  • Janet T. Hidalgo, MBA

Keywords:

pop chicks, innovation, SM Novaliches, Quezon City

Abstract

Pop Chicks has a sweet salty and spicy flavors that hits every taste bud. The complete and simple mixing of ingredients is needed to attract the buyer to buy the product. Pop Chicks is good to people who eats chicken lollipop. Chicken lollipop makes a perfect appetizer and could be saved as a main dish along with some rice or noodles. Through the use of a unique and creative mind in developing variety of chicken lollipops the customer will be surely satisfied of the product. The researchers conducted a survey to 50 respondents who willingly answered all the survey questions. The survey questions where kept short, straight to the point and t relevant to the study, this method helped the researchers determined the of the products feasibility in the market. The questionnaire was constructed according to the 4 P’s namely price, product, place, and promotion. Each set of P’s contributed greatly to the research study and helped the proponents to determine the likes and dislikes of possible customers in the area. The gathered results of the survey revealed that the proposed business had a high opportunity to succeed in the market. The products has innovated flavors that suit the taste of the target consumers. Furthermore, the proponent constructed a formal questionnaire where in the demographic profile of the target market where included as well as set of questions with a set of questions with a corresponding indicators. The business Pop Chicks is a general partnership composed of persons who shared business capital. The location was accessible and visible to many people. In addition, researchers recommended to continuously improving the quality of the products by adding more twist to customer service. Should be considered in reaching the daily sales target market of the business.

Published

2019-04-01

How to Cite

Navidad, A. S. ., Ebrada, A. E. ., Per, E. K. C. ., Marmito, J. C. A. ., Nicolas, L. L. T. ., Arroza, L. J. P. ., & Hidalgo, MBA, J. T. . (2019). A Feasibility Study on the Establishment of Pop Chicks in SM Novaliches Quezon City. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research, 1(1). Retrieved from https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/1971

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