Assessment of Marketing Strategy of Detrex Industries Inc. in 8th Avenue, Caloocan City

Vol.3, No.1A

Abstract

Marketing strategy makes it easier to identify the areas affected by organizational growth and, as a result, to develop an organizational plan to meet the needs of customers. It aids in determining the appropriate price for an organization's goods and services based on market research data. Every business, without exception, should have a marketing strategy. Marketing results do not occur by chance. Developing a strategy ensures that you are targeting the right people with content that is relevant to them. The more time you spend developing a clear strategy, the better. The more opportunities you create to sell. The main reason why most people become interested in business is that they need to have income even if the government requires people to do a lockdown. The main problems of most businesses are the lack of knowledge in marketing strategy and the things that they might do in order to gain customers and such prospective customers. The goal of this research is to identify the effectiveness and essence of the chemical industry's marketing strategy, such as assessing what the business must do in order to be successful by identifying the strengths, weaknesses, opportunities, and threats in order to create a proposed action plan for making the business grow larger. This study used a quantitative research design to identify the assessment of Detrex Industries Inc. 's marketing strategy. In determining and assessing the profile of the respondents in terms of age, gender, and monthly salary, the researchers used frequency and percentage of the respondents. While assessing the effectiveness of Detrex Industries Inc.'s marketing strategy in terms of product, price, place, and promotion, the researchers used the formula of weighted mean and verbal interpretation in determining the ratio of the respondents' answers. The researchers also used the formula of weighted mean to identify the problems encountered by the respondents in terms of delivery, management, and products. In terms of identifying the significant difference between the relationship between the profile of the respondents and the effectiveness of the marketing strategy, the researchers used the formula T-test for the Correlation Coefficient.