Evaluation of Marketing Strategy Used by Avon Philippines, Novaliches Branch Quezon City: Basis for Enhancement

Vol.4, No.1

Abstract

The objective of this study is to evaluate the marketing strategy employed by Avon
Philippines, Novaliches branch in Quezon City, and identify areas for improvement in terms
of product, place, promotion, and price. Additionally, this study aims to identify the issues
encountered by the respondents in the marketing strategy used by the Avon Philippines,
Novaliches branch. Marketing Strategy of AVON: According to the company's mission
statement, women are its primary target market. The main target demographic is made up of
career-minded working women between the ages of 25 and 35. The AVON Philippines
company was created primarily to support the empowerment of women. Additionally, AVON
guarantees to provide customers with the most cutting-edge goods and services. An
evaluation of the marketing strategy against several criteria can help pinpoint areas for
improvement when research indicates that particular marketing channels would successfully
reach a product's target market, but sales don't appear to support this. The researchers
came up with a proposed recommendation to the Avon Philippines Novaliches branch to
serve a large number of consumers while being able to discern their needs.
To fulfill client expectations and motivate customers, Avon Philippines needs to update its
strategy, communicate with customers, have more cordial interactions with clients, recognize
their requirements, and resolve disputes more effectively. Additionally, Avon Philippines
should establish a rapport of trust with its associates, competitors, and clients and show
compassion for them. Additionally, Avon Philippines should address the accessibility of
goods early and frequently, and local businesses should be easy to find for consumers,
employees, and suppliers. Finally, the product value proposition should be taken into
account when pricing.