A Feasibility Study on the Establishment of Malunggay Smoothie in Bestlink College of the Philippines

Abstract

The feasibility study is about the establishment of “Healthy Green” smoothies in Bestlink College of the Philippines (main campus). The researchers came up with this study because the “Healthy Green” establishment is promoting healthy beverages. The researchers' main ingredient in their product is moringa or malunggay because it is packed with vitamins, minerals, anti-oxidants, and amino acids that can boost energy and health. This study promotes healthy food for nutrition. The researchers used a survey method in conducting their feasibility study to gather information about the product acceptability among BCP students and employees. The researcher also a feasibility study. The researchers found that the vegetables which the respondents like to incorporate in their smoothie was Malunggay (Moringa). It resulted in eighty percent (80%) or the majority of the respondents chose malunggay as a smoothie. As for the standard retail price, seventy percent (70%) chose Php 15.00 to P20.00. On the distribution of respondents to what kind of vegetable they like to pair with a fruit smoothie, the result shows that eighty percent (80%) said that they like to pair malunggay with fruits; ten percent (10%) said that they like to pair munggo with fruits; and ten percent (10%) said that they like to pair ampalaya with fruits. This implies that the product of Healthy Green will be feasible in the market. The result shows that seventy percent (70%) of the respondents agree to PHP 15.00 -PHP 20.00 as SRP, meanwhile twenty percent (20%) of the respondents chose P 25-30 and ten percent (10%) of them chose P 35.00-Php 40.00This result implies that the product of Healthy Green is affordable to the market. As for Joseph Price (2015) “Drinking smoothies, especially breakfast, is one of the easiest ways to add some fruit to your diet”. Price and his colleague found that only 4% of kids eating a school breakfast ate a serving of fruit. When the school offered morning smoothies, that number jumped to 45%. That’s far better than no fruit at all, experts would agree.