A Feasibility Study on the Establishment of Flavored Leche Flan “Custarrific” in Novaliches Quezon City

Abstract

This research was focused on establishing a dessert shop. It’s all about the innovation of Leche flan. People nowadays are stressed and pressured with their works and studies that is why the researchers came up with an idea and plan to build an establishment named Custarrific. It is an establishment that sell smoothest, creamiest and most melt-in-your-mouth delicious layered leche flan that will surely offers a unique taste and make people satisfied and happy. The researchers innovated leche flan and make it extra ordinary by putting a layer on it with different flavours. Custarrific Shop is located at #6 Temple Street, Barangay Gulod Novaliches, Quezon City. This feasibility study conducted a survey questionnaire with 100 random people within the area of Custarrific Shop, Barangay Gulod, Novaliches, Quezon City. The researchers were confident that once they introduce “layered leche flan” in said site, business will surely be known to everyone. The researchers conclude that the proposed business was feasible through the result of the survey that the researchers conducted with 100 random people. Custarrific Shop has really the big chance to be known in food and beverage industry due to its rapid demand. The proposed business was selling layered leche flan with different flavour and most of the people looked for something an innovative product that they will be tried and patronized as their favorite number one dessert. The researchers were committed with their target market by continuosly providing customer with a quality and delicious product. Custarrific Shop has its own strategies to make the business grow and to be known in the industry, through continuous innovation and maintaining the quality of the product, the company will surely gain its profit.