A Feasibility Study on the Establishment of Churros Dolce Fritter in 36 Susano, Novaliches Proper, Quezon City

Abstract

A business café named Dolce Fritter located at 36 Susano, Novaliches Proper, Quezon City offered a unique and affordable food to sustain the costumers needs and wants. Dolce Fritter made a product innovation of churros that are made from plain dough. It also used biscuits to add flavors to the ordinary churros. Churros café in the Philippines are limited that is why the proponents brought churros in Novaliches, Quezon City and put some variant flavor of churros to make it unique and eye appealing to the customers in terms of making their favorite cookies and biscuits. The proponents also predicted the future of the company as one of a fast growing churro’s café in Philippines. Researchers used the multiple choice statistical type of survey. 50 respondents answered the survey based on their needs and own opinions about their experience. Food tasting was also applied to support the study.80% of the respondents eat churros, 14% do not eat the product, 4% said maybe, and 2% responded to sometimes. The researchers used the promotional campaigns in order to comply the 20%. Fliers, banners, tarpaulins and thru social media were the strategies applied to reach the total percentage that are not familiar to the churros. According to the study seasonal changes may greatly affect a certain business. The study showed that the product is only recommended to ages 4-45. Identifying the potential market plays a vital role especially when having an innovation of the products. Having a powerful and effective marketing strategy to attract the customers who will patronize the business product especially on off-season. Implementing and monitoring the company policies will lessen those employees who make shortcuts to their work and boost the stability on doing what is the standard way. Giving the employees the right time of schedule will help them rest well that can greatly affect their work on a positive side. Creating a standard quality product will help greatly your business to be remembered. Asking suggestions and recommendations to your customers will enhance one’s idea in creating innovations. Recommended that in creating a recipe proper procedure should be followed.