A Feasibility on Establishments of Ibolicious "Home of Iloilo Delicacies" in 1653 A Martan St. Commonwealth, Quezon City

Abstract

The researchers are focused on establishing a business a food store named IBOLICIOUS. A native delicacy that offers unique taste, healthy, and affordable food to sustain their needs and wants, Ibolicious is a product innovation of fresh sticky rice that wrapped in banana leaf and our product cook with delicious mixture of ingredients, molded and style like "kakanin". The objectives of this kind of business is to capture a bigger market share by providing better customer service and also increase profit margin. IBOLICIOUS is located at 1653 A Martan St. Brgy. Commonwealth, Quezon City. The researchers conducted a random survey to a 100 correspondents in order to get their opinion and thoughts to our product. It includes the price, palatability and some recommendation for the improvement of the product. Based on our survey customers like our product because it is new in the market, while they are seeing "kakanin" from other vendors they also like our product because it has 5 different flavors for you to choose the flavor you want. We survey the price of our product is Php 15.00 because that's the only price afford. They want it because it is cheaper, but we make sure that our product is good and they will be satisfied. Majority of our respondents choose our product Ibos as they want to eat rather than food in other stalls, food carts, or other food establishment. The researchers conclude that vendors affect sell like our product. The one of our recommendation is to give a promo to the customer such as buy during seasonal change give an extra promotion to the customers. The problem in the business is lack of man power. The recommendation in this conclusion is given a fix schedule for them to have rest to fulfill their energy. We experienced power interruption, new technologies that connected in our productions. So we experienced take care the equipment because not all equipment is necessary to buy, and also to have long life for the equipment. And the absences of ingredients, it affect especially when it is seasonal in the market. So we maintain and balance all the ingredients. It has an initial capitalization more than enough to meet the need for pre-operating cost and working capital.