A Feasibility Study on the Establishment of Sweet Rice Paradise in Phase 10b Bagong Silang, Caloocan City

Abstract

The researchers decided to conceptualize this kind of business for the reason that they wanted to revive the industry of “kakanin” not in the Manila but in all parts of the country: share the different knowledge and ideas in order to come to a realization that is kind of product is part and parcel of Filipino culture. It’s sad to know that in every mall seldom we could find a stall selling “kakanin”. The researchers came out into a decision to produce a different kind of kakanin. The sweet Rice Paradise produced the different types of kakanin, which anytime anywhere. These are the different varieties, the “Sapin-sapin with yema fillings” “Suman with Munggo and Ube fillings coated in sesame seeds” “Biko with Chocolate” The researchers conducted a survey and food tasting to find out whether the products were visible to the market. They had 50 respondents mostly employees from different establishments, students, as well as residents of Phase10 Bagong Silang Caloocan City. Sweet Rice Paradise was already known in the Market but the researchers wanted to the business. They wanted it to be more attractive and eye catching to the customers. The price of the product was one of the reasons why customers continuously patronize “kakanin” The targeted market was also feasible to the customers due to the volume of people in Bagong Silang. People come and go as far as promotion is concerned. The proponents chose the social media as a tool in promoting their product. According to the researchers study seasonal changes may greatly affect a certain business. They decided to in order to attract the customers during those seasons that the product is not that marketable. By popularly implementing and monitoring the company policies will reduce some problems as well as increase the work force stabilize the profit. Creating a standard quality product will greatly help in monitoring the business.