A Feasibility Study on the Establishment of Mashed De Musa (Fusion Nilupak) at Phase 1 Bagong Silang Caloocan City

Abstract

Millenials are sometimes referred to as "echo boomers" due to a major surge in birth rates in the 1980's and 1990's. the researchers made an innovation of "nilupak" which is a delicacy of the past generations until such time it remained not to be forgotten. The proponents had a brain storming on how they will be able to come-up with the new brand of "nilupak". The following words that the researchers combined to have a company name of Mashed de Musa. They thought of a product that can be the same to a rise that is heavy or can full the stomach of the people, the researchers chose the"saba" banana perfectly combined with selected viands. The researchers conducted a survey in Phase 1 Bagong Silang Caloocan City. A total of respondents were selected to give relevant informations. Said respondents comprised of students, employees, teachers and even by passers ."Saba" banana perfectly combined with selected viands. Based from the survey, 78% of the total respondents had the capacity to pay 15 pesos for every purchase of the product. Phase 1 Bagong Silang has been choosen as nearest target market since it is accessible to schools, church and other the visible areas. The proponents came up to decision to use the social media as a means of promoting the product.The researchers came up into a conclusion that weather changes may greatly affect the Mashed de Musa company, which might also cost low quality of the product. However, we made promos to attract the customers to buy the product during those seasons. Company employees must be given the right time to prepare the needed materials and ingredients for the production of said product. The researchers concluded that putting a 30% mark up on the product will possible help the business maintain the price promoting the product.