Feasibility Study on Establishment of Boofe Lounge Library Cafe in Quezon City

Abstract

Boofe Lounge is a combination of the word “book” and “coffee.” A lounge is a place where people can sit and chill for a while. The library café business is highly appreciated by possible customers who want to relax and detoxify themselves from the Internet for a couple of minutes. Given that Boofé Lounge does not have a Wi-Fi connection, the establishment offers several genres of books to choose from as a form of entertainment for people to enjoy their stay while dining. The main goal of Boofe Lounge is to provide satisfying products and promote the importance of books. The business is located in Dahlia Avenue, West Fairview, Quezon City, which is very accessible to customers and easy to locate. People will surely enjoy the relaxing ambiance of the establishment; it is a combination of Japanese and Filipino motifs and also uses reusable bamboo supplies, which makes it eco-friendly. The establishment offers hot and cold coffee, smoothies, and a variety of snacks, such as pancakes, sandwiches, and cheesy quesadillas. Books are complementary; to avail the books, customers need to purchase any drink or snack on the side. The researchers surveyed 50 respondents to know the products and promotions they offer in the business. The primary target markets are students, commuters, passers, and those living in the residences near the location. The results of the survey showed that the target customer of the business patronized the products that Boofe Lounge offers. Afterward, in-depth research was conducted on the significant aspects such as product offers, the process involved in preparing the products, marketing, and financing of this study. Based on the results of the study, the researchers concluded that Boofe Lounge is feasible and viable to the market. In terms of market viability, the researchers found that the products offered by Boofe Lounge were accepted by the possible target market. Management viability has a considerable role in the business in a way that employees can effectively lead the organization in sustainable growth. The researchers give interpretations, significance, and findings while doing this feasibility study. It is accompanied by recommendations and conclusions. The form is an important part of project debriefing of any report or documentation, and a key part of the value was offered to clients by professional market research.