A Feasibility Study on the Establishment of Wrap N' Roll Foodstop in Novaliches, Quezon City

Abstract

In business, the most common product is more on the food industry. The researchers proposed a dish with a different variety of flavors for their lumpia. Lumpia is a well-known dish in Asian countries especially in the Philippines that can easily find on different occasions and one of the known street foods. To make this study possible, the researchers created their business name based on their proposed product including the design and color of it. The aim is to categorize the business in the market. A random survey was conducted to 100 respondents in Novaliches, Bayan. The survey question was created by the researchers and distributed each survey questionnaire in different stalls near their business location. In addition, the researchers asked them about the product. Answer came out, the business of selling lumpia was timely as it was a familiar food nowadays. The researchers encountered hardship in conducting the survey because most of the people they approached refused to answer. The result of the study came up with the idea that business will grow and become successful in selling innovative flavors of Lumpia. The data gathered from the respondents served as their basis for result analysis, conclusion and recommendation. Based on the survey conducted, the researchers found out that lumpia can be served not only for occasional gatherings but also for everyday consumption, the idea of using tarpaulin and social media as an alternative marketing strategy was very helpful in starting a business. The proposed product line had a variety of choices that made it easier to be sold to their prospective customers. The proponents’ financial statement must keep on increasing each year. They must achieve to return their investment within five years of learning how to manage the budget for expanding and starting a big or small business.