A Feasibility Study on the Establishment of Finger Bites in SM Fairview, Quezon City

Abstract

The researchers of Finger Bites improve the usual taste of snacks food like dynamite, cheese sticks, and chicken sticks. They want to establish a camaraderie relationships with the customers, the stall of Finger Bites is located at SM Fairview food court and visible to many people. The business has its needed staff to manage the flow of the business, so that all effort and ideas will be executed properly. This research used survey method with 50 respondents in the chosen location of the business. They asked about their preference in snack food and how often they visited the mall. The demographic profile of the respondents was also included in the survey. Data were collected and interpreted by the researchers as a reference for the production of the product. The data gathered by the researchers were used as a guide in the business proposal. The chosen location will give a big opportunity for the success of the business. Respondents also gave their comments for the proposed flavor of the product. On the other hand, the price of the business is friendly that everyone can afford to buy. The simplest and effective way of marketing strategy in business is through the use of social media and tarpaulin. The business structure is simple but it has strong management. The employees' hiring process has a simple qualification, to be able to give more jobs to those who need work. The operating hour of the business is based on the opening hours of the business location. The equipment comes from brands to ensure sustainability, efficiency, and effectiveness of such assets. The researchers found out how to manage the budget and expenses for expanding and starting the big and small business.