A Feasibility Study on the Establishments of “Calle Delicioso” in East Service Road, Paso De Blas, Valenzuela City

Abstract

The researchers come up with the idea of making a business especially the product itself that is innovative kind of street food for every people who love’s to eat different kind of street foods. Philippines is a great country home of different and indigenous food came from our ethnic and tribu. Most of the Filipino prefer street food like Barbecue, Kikiam, Fishball, Kwek kwek and more.That is why we innovate street food for a new look and in the same taste and new look with a different taste. Calle Delicioso is came from the spanish word Calle which means street and Delicioso which means delicious. The researchers conduct a survey with 100 respondents randomly. Our respondents are also our target market because our business is located at on East Service Road, Paso de Blas, Valenzuela City, 1442 Metro Manila near terminal of Mapulang Lupa,Ugong and De Castro. Based on the researcher’s survey our respondents had positively accepted our three products. A “Kwek kwek” covered of squash, Ham and Cheese stick and Cheesy Chicken skin filled with cheese that have a different kind of taste and you surely love. According to the question how do you often eat street foods? the respondents answered they eat street food 60% some times and always 30% and Occasionally 8% while 2% answered that they never eat street food. The business is profitable and achieved the common goal if the researchers objective has been meet this are to ensure our business is profitable and successful, to establish good relationship to the customer, to satisfied the customer to in our product, to introduce the product and brand name to market, to create partnership with other small business, to innovate a new products, to recognized or known in the food industry, to achieve having more branches in a different location, to became a successful business, to promote product to the bigger Market. Make promos to attract the customers to buy product especially on those seasons that the product is not that much marketable. Failure of a product or service can produce an extremely negative impact on a small business. To prevent this effect, small-business owners conduct market research before the release of a new product or service to determine if their offering is likely to appeal to a target market of customers as intended.