A Feasibility Study on the Establishment of Prutkeyk in Fairview Avenue Corner Regalado Avenue, Quezon City

Abstract

Cupcakes had been in the market for so long and as the years passed by people kept on coming back to it as it was more convenient to eat, unlike cakes were served as a merienda and dessert for others because of the quality of its taste. The researchers wanted to promote fresh products to the customers, focusing on the production of cupcakes with fruits that were refreshing for everyone's taste. The researchers conducted survey to 100 respondents who willingly answered all survey questions. The questions were constructed according to 4 P’s namely price, product, place, and promotion. Each set of P’s contributed greatly to the research; it gave information about the customers to the business owners. Proponents did the random survey as the area was composed with different establishments and schools. In addition, the respondents did food tasting to determine their reactions of the product. This method helped the researchers determine to the customer’s wants and favorites. The gathered results of the survey revealed that the proposed business had a great opportunity tobe successful in the market and could be used as basis for expansion. Business proponents created a formal questionnaire that includes the demographic profile of the target market and set of questions with a corresponding indicator that were used for data gathering and results from the analysis as well.The researchers found out that most of the Filipino people eat fruits making it easy to promote Prutkeyk for it was not something that they would think twice in trying. The location of the business was consisted of establishments and schools that could possibly gain more possible customers, and the target price of the product just fits right in with the budget of the people. The capital for the business required prutkeyk only requires a small investment from the owners because of the number of ingredients were easy to secure and products were easy to make. The rise of technology also takes part, specifically the social media wherein there was a high opportunity for the proponents to market the product.