A Feasibility Study on the Establishment of Delight Bakeshop in Fairview Terraces Novaliches, Quezon City

Abstract

Delight bakeshop is an establishment that produces and sells fruit cakes, fruit cupcakes and coffee. It offers baked goods using natural product like fruits in baking. Using fruits in baking can lessen the amount of sugar used in baking because fruit has its own sugar that is healthier. Delight Bakeshop is for people who want to eat new flavors of cake at an affordable price. The business logo is made in order for the customers to easily recognize business. Delight Bakeshop will be located at Fairview terrace Novaliches, Quezon City. The researchers used survey questionnaires to know if the business is feasible and if the products are acceptable to the prospect target market. The questionnaires were administered in Fairview Terraces Novaliches Quezon city. The questions asked by the proponents focused on the acceptability of the proposed product, price, promotion and place. It was administered to 100 respondents to know their perceptions and their comments on the business. Around (38%) percent of the respondents prefer avocado cake, thirty-eight (38%) consider the price of 450 pesos for a whole cake as just, thirty-nine (39%) percent of the respondents visit a bakeshop in the mall to avail bake goods. The business is a General partnership where each partner agrees to contribute Two Hundred Fifty (₱250,000) to raise a capital of one Million. The said business is viable in terms of return on investment at 5% percent annually. The business is possible because of its uniqueness and because of the variety of products offered. All the information collected by the researchers is in favor of establishing the Delight Bakeshop. The researchers therefore conclude that the business should be pursued and established.