A Feasibility Study on the Establishment of All for Mango in Robinsons Novaliches, Quezon City

Abstract

All for Mango is a dessert house that offers sweets/desserts made from fresh mangoes. The business aims to highlight mangoes as the country’s national fruit, a symbol of pride of every Filipino. The sour sweet taste of a ripe mango is a great ingredient for desserts. The researchers used quantitative type of survey in order to collect inputs regarding the products that the proposed business will offer to the market. The proponent utilized purposive sampling to students, workers and young professionals around the vicinity to answer the structured questionnaire. The aim the survey is to prove the viability of the business and potential market through the marketing mix composed of the 4P’s –product, price, place and promotion. The questionnaires contained 10 questions and were distributed directly and personally to the 100 respondents. Based on the survey conducted by the researchers, in terms of product acceptance, the highest rated product is Mango Ice Cream that got 55% and mango shake at 45%. The price range of 100-199 pesos for mango pie got 58% and 50-100 pesos for mango de leche flan got 42% and were the most affordable for the respondents. Robinson’s Novaliches, Quezon City is be accessible according to 67% of the respondents. In terms of promotion, 60% preferred the 5% discounts for the products. The business will be classified as a general partnership where each partner will contribute 1,000,000 to raise its initial capital. The financial aspect of the study also revealed 4% annual increase based on the projected 5-year financial statements. Although simple and has limited business offerings, All for Mango is found to be a viable business. Its aim of promoting the country’s national fruit gives a promising advantage to the overall concept of the business. The simplicity of the location also gives an advantage to the product offerings because most of the stores nearby offer meals and snacks. Based on the results of the different aspects of the proposed business, the researchers recommend that All for Mango be pursued and established.