A Feasibility Study on the Establishment of Larrm Bakeshop in St. Lourdes Buenamar, Novaliches, Quezon City

Abstract

LARRM BAKESHOP is a proposed business that offers fresh fruit cakes and according to the flavor, it can also be shaped according to the type of fruit the prospect customer wants. The researchers want to impress the customer not only through the appearance of the cake but also through the creative, healthy contents and its uniqueness that will satisfy their needs and wants. The researchers used checklist questionnaires as tool in conducting the survey and distributed them to the respondents who are mostly students, employees, households and residents near the proposed location of the business. Each of the 100 respondents answered 10 questions in the questionnaire. They were also interviewed by the researchers to clarify some information that will needed by the research. Many of the respondents answered positively when asked if they would accept the new concept of LARRM BAKESHOP products. The researchers also asked the flavor of fruits that they want for cake and the majority of the respondents answered mango fruit cake. The price of 600-799 pesos is considered affordable and still within the budget of the majority. The proposed location at #19 Lourdes St. Buenamar, Novaliches, Quezon City also suits the target market because it is accessible and visible.The proposed business will provide and produce fruit cakes that are affordable and nutritious. The business proponents will give their effort to serve customers genuinely and friendly as additional service so they will feel comfortable. This will give them enough reason why they should comeback at LARRM BAKESHOP.