A Feasibility Study on the Establishment of Sure Builders Hardware Supply in Batasan Hills, Quezon City

Abstract

Sure Builders Hardware Supply that offers construction supplies and manpower or skilled personnel. A multiple methods design was utilized using survey questionnaire, observation and interview with the respondents. The researchers prepared 12 questions written on the survey forms and were administered to the prospect clients to let them know how far they would agree with the concept in terms of product, price, place and promotion. One hundred (100) respondents participated in this activity. After the questionnaires were tallied and interpreted, the researchers extracted the demographic profile of the respondents and they could be summarized as follows: out of 100 respondents, 65% are male and 45% are female; their ages range from 20 to 39 years old; and, all of them have stable income. The results of the questions raised revealed that most customers patronize hardware shops for home repairs and renovations. In terms of location, majority preferred to buy in hardware stores outside malls. The proposed location at De Gloria St. Brgy. Talanay, Batasan Hills, Quezon City is favorable and accessible according to the majority of the respondents. Just as expected, they also preferred to buy construction supplies and materials that are cheap but are in good quality. Giving price discounts was chosen to be most favored promotions of the majority. The results proved that the proposed business is feasible. Aside from the fact that the industry of construction is a booming industry, the proposed Sure Builders Hardware Supply is capable of making it possible to enter the industry and become successful slowly but surely.