A Feasibility Study on the Establishment of Sweet Playground in 372 Commonwealth Avenue, Diliman, Quezon City

Abstract

Sweet Playground is a candy shop that has an indoor playground inside and offers a lot of candies for the customers to enjoy. This business could keep children off the dangerous streets and help them to develop their physical and mental health, socialization skills. Also, humans are naturally drawn to sweet because they are primates who have highly developed palate for sweet things and also sugar can get rid of the bad tastes. A doctor proves this saying that sugar is vital for brain health which is the biggest guzzler of the sweet stuff in the body.The entrepreneurs conducted a survey to the prospect customers especially to those parents or families within the area of the business location as a method used in order to determine the extent to which the product or services, pricing, place and promotion will be generated by the proposed business and to design the appropriate marketing strategies and plans that will help ensure that Sweet Playground will be reached and be accepted by the target users. The researchers also conducted research for the business demands forecast in the present and to future. As the result of the conducted survey, the researchers found out that Sweet Playground business is feasible because majority of the respondents agreed with the concept of an indoor playground that offers an unlimited of different kinds of candies. The business will have advantage for its location outside the mall so there will be fewer competitors but still easily accessed for being along the highway. While searching for its location, the researchers found out that there are schools, campuses, malls, church and subdivisions around the area and it will be an advantage for the business since its main target markets are families and children. Also the business demands in the market will be higher and more for the future. Sweet Playground has some flaws and disadvantages like candies can cause toothache and kids might perform unnecessary behavior within the store. But the business will prioritize to provide the respondents’ answers and suggestions like in prices, candies, etc. in order to continue the business.