A Feasibility Study on the Production of CERJJ Hand Sanitizer in Novaliches, Quezon City

Abstract

CERJJ Hand Sanitizer is a proposed business whose name directly represents the initials of the first names of the researchers, C-harlotte, E-lvie, R-onalyn, J-onalyn, J-udy. It is a company that produces handmade sanitizers in different scents including melon, lemon, vanilla, Vivian scent and Rosalinda scent, all made from non-txic natural ingredients that will not harm the skin and environment. The product also softens hands. The researchers conducted a survey and product sampling to 100 respondents in Novaliches, Quezon City to know their level of acceptance of the product, the price, the promotion and the place of the business. The respondents were composed of students and working parents. The proposed handmade products by CERJJ Hand Sanitizer are acceptable based on the preference of the respondents. Out of 100, 90% of the respondents expressed approval to all the variants. The price range of ₱50.00-₱100.00 for 50ml bottle is also acceptable based on the response of 90% of the respondents. The location ofthe business is accessible according to 90% of the respondents. In terms of promotions, 58% preferred the 10% discount. Other promotional activities include giving buy 1 take 1 and freebies. The business is classified as general partnership where each of the 5 partners will contribute 1,000,000.00php to raise the business’ initial capital. The projected return on investment generated 4% increase annually. The financial aspects also revealed 4% annual increase based on the 5 years projected financial statements. After careful evaluation, the researchers found out that producing handmade sanitizers is difficult. It slows down production that affects the company income. Also, the number of manpower in-charge of production limits the business. Having known these, the researchers proposed the acquisition of machines and additional personnel to improve production. However, CERJJ Hand Sanitizer’s financial projection proved to be increasing despite limitations. The ROI achieved on the 3rdyear proved that the business is still feasible to compete in the market.