A Feasibility Study on the Establishment of Retropresent Gamer in Ever Gotesco Commonwealth, Quezon City

Abstract

Retropresent Gamer is a business that offers customers to play old games using old-fashioned consoles like Playstation1 and 2 or Game Boy to introduce the popular video games played in the past not only to those people who were born in the 90’s, but also to today’s young gamers who are not familiar of the popular games played before. The researchers asked a question if they would accept the new concept of the game business with old games in the industry and many of them answered yes, this means that the concept is acceptable by the majority of the respondents. On the effect of a gaming center to them and the survey data for possible effects of video gaming, enhancement of gaming skill got the highest percentage, while the second is stress reliever, third is the addiction, and the last is wasting time. This means that the effects of video gaming for majority of the respondents is good because it helps them to improve their gaming skill and they use it as an advantage. Researchers also asked respondents regarding the most favored amount of loadable swipe card and majority answered the price range of 100-149 pesos. The proposed place is at the mall that is why many of the respondents favored that it is near the department store. The researchers also used library research to find the three best related studies to the business. The studies revealed that retro gaming is popular in the market. Young ones have video games nostalgia and nostalgia can make them feel closer to their past, to their friends and family, and even to themselves that is why retro games are popular. Based on the assumptions on the industry analysis, market analysis, target location and promotional strategies of the business, the researchers expect to generate at least 4.35M gross service income annually for the first year of operation and expected to increase by 10% per annum. The result proves that the business is feasible and profitable.