A Feasibility Study on the Establishment of Pato-K sa Pinoy in Ascencion Avenue, Lagro, Quezon City

Abstract

Pato-k sa Pinoy is a Filipino-Korean inspired restaurant that serves pork, beef and duck. Pato-k sa Pinoy targets family, friends, and employees. It aims to give enjoyment and satisfaction to every customer that will visit the restaurant. The researchers used survey questionnaire to know if the business is feasible and the acceptability of the proposed product, price, promotion and place. The questionnaires were administered to 100 respondents in Ascencion Avenue, Lagro, Quezon City. It used a multiple-choice type of questionnaire so that the respondents can choose their best answer. Based on the information gathered, the proposed business is feasible. There were 54% male respondents and 46% female respondents who participated in the survey. Ninety-three percent of the respondents accepted the conceptualized product of Pato-k sa Pinoy while 7% of the respondents did not. In terms of the price, 33% of the respondents were willing to pay P301-400 pesos in a restaurant. In terms of location, 83% of the respondents found the proposed location visible and accessible while 17% of the respondents did not agree. The business will use social-media for promotions and eighty-three percent (83%) of the respondents agreed with this, while 17% did not. In short, most of the respondents showed interest for Pato-k sa Pinoy. Aside from having a unique main dish, it will also have a great interior design to give relaxation and satisfaction to the customers. All the information collected by the researchers are in favor of establishing the said business. Therefore, the researchers conclude that the business Pato-k sa Pinoy should be pursued and established.