A Feasibility Study on the Establishment of Jomovenzone Quick N’ Easy Carwash in 104 Kalayaan Avenue, Diliman, Quezon City

Abstract

Owning a car is a common goal of those who work as means of transportation when going to work and for private travel. Car cleaning takes time and effort and with tight schedule availing car wash service is of convenient to car owners. With competition on this business, customer look for special qualities that would satisfy this need. That is why the researchers came up with this study to provide service that will allow the customer have their car cleaned at the comfort of their home or their preferred place. Survey questionnaire was used to gather information needed for this study. Researchers provided 10 questions on the survey which was answered by 100 respondents around the area of Kalayaan Avenue, Diliman, Quezon City. The researcher provided options for each question and the name is optional on respondent’s profile. The survey provided information about service preference and at the acceptability of prices and business questions.The results of the survey shows that 64% of the respondents prefer on call car wash than the traditional service where they need to bring their car on the shop while 81% of the respondents are interested to avail the waterless carwash. Also, 78% respondents agree to pay the amount of 120-160 pesos for an on call waterless car wash service, 17% for 170-210 pesos and 4% for 220-260 pesos.The researchers came up with a feasible business named JOMOVENZONE Quick N' Easy Carwash which offers an on call service that offer waterless spray. The researchers will go to the customers’ preferred location to provide faster and convenient service using waterless spray. The pricing strategy used by the researchers is penetration strategy. The business is located at 104 Kalayaan Avenue, Diliman, Quezon City. This an accessible area surrounded by commercial building, Quezon City government building, church, and mall. The researchers promotes the business through promotional activities such distribution of flyers to the people who have car and placing signage and tarpaulin near the store. The business have a facebook page that is updated regularly to capture the attention of potential customer and disseminate information about promotions offered by the company. This business will help the car owners to maximize their time through the convenience of having their car washed at their preferred location such as their home while they spend time with their family or doing other task.