A Feasibility Study of the Establishment of Bee Da Bees Farm in Colinas Verdes, Tungkong Mangga, San Jose Del Monte, Bulacan

Abstract

This is a feasibility study on a business for honey based beauty products. Survey questionnaires were administered to 100 randomly selected respondents around the area of Tungkong Mangga, San Jose Del Monte, Bulacan. The researchers used checklist options and ranked variables in the survey. The researchers conducted this survey to know the products preference, acceptable prices and the accessibility of the business location to the respondents. Respondents ranking on honey based products are as follows: lotion, bar soap, shampoo and pure honey. The result on product pricing shows that 52% agreed to pay 100-150 pesos for 200ML Lotion, 78% on Honey Bar Soap that cost 100-150 pesos, 86% on Honey Shampoo for 1005-150 pesos and 40% for Pure Honey at 250-300 pesos. Sixty-five percent of the respondents also preferred discounts while 32% preferred freebies for advertisement. The most appealing promotional activity to respondents was social media followed by commercials and last were fliers. Bee Da Bees Farm came up with a feasible business that offers honey based beauty products. The business will operate with walk in and online transactiosn and will be a distributor at Colinas Verdes, Tungkong Mangga, San Jose Del Monte Bulacan. Promotional activities will be more focused on social media through its Facebook page. This business aims to provide natural beauty products to keep skin and hair healthy.