A Feasibility Study on the Establishment of Love of Learning Tutorial Service in #892 Alfina Bldg. Quirino Highway, Novaliches, Quezon City

Authors

  • A.C. Carl Arcilla
  • Aira Fe C. Pacańa
  • Anna Katrina B. Baltazar
  • Ma. Lorena D. Daliva
  • Maria Gian M. Dique
  • Joy Evelyn A. Ignacio, RN, LPT, MAT-Bio, SMRIEdr

Keywords:

feasibility study, tutorial service, home-based tutorial

Abstract

Nowadays, most parents work to provide for the family and they are not always at home to sit down and assist with the homework of their children. That is why the researchers came up with this feasibility study of a business that provide personalized attention at the student’s own pace of learning to improve grades and increase motivation in learning. The researchers used survey questionnaire to gather information such as demographic profile and preferences of the respondents in terms of product, price, place, and promotion. The respondents are parents of elementary students in Brgy. Gulod, Novaliches, Quezon City. The survey which was answered by a total of 100 respondents. The result of the survey shows that 85% preferred home-based tutorial while 15% preferred a tutorial center. In terms of inquiries, 57% preferred walk-in and 43% preferred on-call. Ninety-three percent agreed to the accessibility of business location. In terms of payment, 29% preferred weekly, 38% preferred twice a month, and 33% preferred monthly. Eighty-eight percent of the respondents agreed to the price of 300-350 per hour while 11% preferred 351-400 per hour. As of tutoring session, 57% preferred 1-2 times a week, 30% preferred 3-4 times a week and 13% preferred5-6 times a week. In terms of advertisement, 31% preferred social media, 18% preferred freebies, and 51% preferred public speaking. The researchers used competitive pricing strategy. The researchers' chosen location is a commercial space, making it an accessible area because it is surrounded by many schools which is considered its target market. The researchers set promotional activities to attract customers and promote the business such as distribution of fliers, posting of tarpaulins, social media accounts and public speaking event to attract target clients and encourage them to give the business a second look and avail the services offered to provide assistance in their children’s learning.

Published

2019-04-01

How to Cite

Arcilla, A. C. ., Pacańa, A. F. C. ., Baltazar, A. K. B. ., Daliva, M. L. D. ., Dique, M. G. M. ., & Ignacio, RN, LPT, MAT-Bio, SMRIEdr, J. E. A. . (2019). A Feasibility Study on the Establishment of Love of Learning Tutorial Service in #892 Alfina Bldg. Quirino Highway, Novaliches, Quezon City. Ascendens Asia Singapore – Bestlink College of the Philippines Journal of Multidisciplinary Research, 1(1). Retrieved from https://ojs.aaresearchindex.com/index.php/aasgbcpjmra/article/view/1621

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