A Feasibility Study on the Establishment of Mellow Home Service Massage Spa in Tandang Sora Avenue Project 8, Quezon City

Abstract

Massage and spa treatment benefits both mental and physical health. Hydrotherapy, heat therapy and massage both improve blood circulation and manage blood pressure. The researchers came with this feasibility study for a massage and spa business available only for home service. The researchers conducted the survey at Tandang Sora Avenue Project 8, Quezon City. The survey contains 9 questions which was answered by 100 randomly selected respondents. The questionnaires gathered information such as demographic profile and preferences of customers in terms of product, price, place, and promotion to assess the acceptability and feasibility of the business to its target market. The results ofthe study show that 65% of the respondents are interested to avail home massage service. Thirty percent of the respondents agreed to have home spa service at 6:01pm-9:00pm, 20% at 9:01-12:00am, 15% at 12:01am-3:00am and 9% at 3:01am-6:00am. Spa services such as manicure/pedicure, foot spa eyelash extension and eyebrow shaping were preferred by 70% of the respondents. Preference of massage oil shows: 35% for coconut oil, 13% for sunflower oil, 10% for sampaguita, orchid and malunggay, 7% for lavender and 5%for Ginger, oregano and ginger oil. Cash as a mode of payment is convenient to 65% of the respondents, while 35% agreed that it is convenient through electronic fund transfer. Frequency of massage shows that 55% prefer it twice a month, 25% weekly and 20%monthly. Updates regarding spa service is preferred through call by 30% of the respondents while 25% through flyers. The researchers came up with a feasible business named Mellow Home Service Massage Spa that offers home spa service such as massage, manicure, pedicure and other spa services. Tandang Sora Avenue, Project 8, Quezon City is very accessible for the customers, since it is located along the highway. Mellow Home Service Massage Spa will give discounts, gift certificates, and will use social media adverts, tarpaulin and flyers to promote.